Third and Finally..., Attract Targeted Customers

Once you developed a great product/service, and a killer web site that sells, it is time to "nail" the 3rd Step of the Big 3.

Bring targeted and motivated traffic to your Sales Machine...

Why targeted traffic?

Because there is no point to bring in 1 million visitors to your site per day if no one's buying, right?

I shouldn't think I need to dwelve too much on this subject as there are tons of Internet marketing books and info written on this subject. In fact, anything to do with building and/or expanding an online business seems to focus on this 3rd level of the Big 3.

Find the right book, put what you'd read into practice, and you can easily master this final step of the Big 3.

One of the best books ever written on building targeted traffic is undobtedly Ken Evoy's groundbreaking ebook called Make Your Site Sell! (MYSS!).

MYSS! will show you how to attract targeted customers through effective traffic-building strategies. More importantly, it will tell you the right strategies.

Side Note: MYSS! will show you more than building traffic. It will teach you how to master the Big 3.

Personally, based on my experience, Search Engine marketing and optimization is the no. 1 strategy to pull in targeted traffic over the past decade. Oh yes, there are many strategies for you to choose, but Search Engine marketing has proven to be time-tested and getting more effective over the years, at least for me, someone who wears a White Hat..., I hope (click here for an article on the 3 hats of SEO).

Both my non-SBI! site and SBI! site gets the majority of traffic from free Search engines (or sometimes referred to as Organic Search Engines).

And from the school of hard knocks, I'd tried so many other strategies over the years, and I can personally tell you that most of them either don't work well or at all, or they are outdated.

In closing, you only have to succeed at three points in order to succeed in your online business endeavour.

From a great product/service, to a site that SELLS, to bringing targeted traffic into your site, you will be in complete control of your ebusiness destiny.

Second, Make a Site That SELLS!

With a great product/service, the next step to nail is a web site that SELLS!

No matter how good your product/service is, if your site is not up to scratch, you won't be able to sell anything.

Therefore, your web site is the "make it or break it" step.

In other words, you need a powerful, compelling and excellent sales copy (or web content) to make the sales.

Just like a sales copy, your site must OVERdeliver - tell your visitors what they want to know.

In addition to the content, you will need to build a tight, easy-to-use, and easy-to-navigate site - structured like a powerful pathway from the opening page to the closer.

Side Note: The complete guide on how to build a site that sells can be found in Ken Evoy's ground breaking ebook entitled "Make Your Site Sells! (MYSS!)". If you are serious about starting an ebusiness, you read this ebook first before you tackle the first step of the Big 3. Click here for more info on MYSS!.

From my experience, my non-SBI! site was poorly structured in the beginning. But this was because we could (and do) not want to offer our service to web surfers yet until it is further refined to my satisfaction.

As such, my non-SBI! site follows a standard local portal structure offering free bells and whistles, information, etc.

I did not really want to offer my planned service until I did my research - to find out exactly what people wanted to know about traveling to Borneo, and the problems they were having trying to book online. I also researched on the needs and shortcomings of travel companies in Borneo as well. With the information, I not only further improved my planned service, but also able to build unique web pages filled with useful content that can help solve those problems.

Finally, in 2002, when we introduce a travel service, we have to re-structure the site into more of a travel portal. But it takes much time to do this as it is not easy to literally transform the site overnight unless you want to start all over again. Until today, we are still transforming it slowly but surely.

Devoid of a perfect pathway from the main page to the closer, we have to ensure that our web content sells (i.e., I know our content sells by virtue of the fact that our sales had improved exponentially since 2002) - letting our visitors know straight away what's the site is all about, for whom, and the benefits of utilizing our service.

We might have got many thousand more visitor per day if my non-SBI! site was able to completely nail the second step of the Big 3, but I also know that we need to spend a lot of time and money to achieve this.

Money we may have, but time is our most precious commodity.

So, to help us out on this, I have to create another site, a complementing site that is equipped with a killer structure and content (i.e., my SBI! site). One that I can build very fast without the need for me to worry about HTML, SEO, Search Engine submission, scripts, etc.

And that is how and why my SBI! site came about.

You can read about my unbiased SBI! journey in my SBI! Blog.

First, Nail the PRODUCT/SERVICE!

The product or service is the step that is most controllable among the Big 3.

You are wholly in control of your own product or service. You either have a great product/service or you don't. Hence, it is important to spent much time to develop a product/service that OVERdelivers.

This is critical because if you sell a bad product or a poor service, your buisness will not sustain for long.

Take my non-SBI! site as an example.

It took me almost two and a half years to think of an excellent service that is unique before my site went online in late 1999. It took me another 2 1/2 years to refine my service before I started to offer my service (i.e., custom vacation package to Borneo) on the site.

At that time, my service was one-of-a-kind for several reasons - it is the first to provide travel packages that combine the four regions of Borneo, it provide trip advisories and travel tips, on top of helping to customize the most cost-effective vacation package.

And the technology and/or script I used is of the lower end. Nothing fancy, nothing splashy. Just a simple idea, just a simple process...

But I made doubly sure that the customer service and delivery system OVERdelivers - we treat our clients like kings and queens, and go to any length possible to meet their requests, no matter how petty they may seem.

If my service was not well thought-out or up to par, I can assure you that I can forget about nailing the other Big 2. Most likely, my site would not be around today.

In sum, nail the Product/Service first before anything else. Offer a product/service that no one is offering, of interest to others on the web, and most importantly, one that ethically helps your customers.

How to "Nail" the Big 3

To succeed on the web, Ken Evoy preaches the need to succeed at all the Big 3 steps.

The principal behind "nailing" the Big 3 is as follows:

1. Develop or create a product/service that exceeds your customer's needs and wants - meaning a product/service that OVERdelivers.


2. Write a web site that tells your customer what s/he wants to know - meaning write your site for your customer, not for you.


3. Attract only those surfers that want or need your product/service - meaning focus on getting targeted visitors only.

You may notice that the above 3 "nails" are focusing on a customer-care attitude.

This is because understanding our customer coupled with follow-up customer support and communication is the cornerstone of building and developing a long-term ebusiness that is sustainable and profitable.

In the coming posts, I'll attempt to illustrate specifically on nailing each of the Big 3 by taking my SBI! (i.e., borneo-tropical-vacation.com)and non-SBI! (i.e., e-borneo.com) web sites as examples.

SiteSell's Big 3 to succeed on the web

Based on SiteSell's philosophy, you only have to succeed at three points in order to succeed in an ebusiness.

Each of these points directly under your control...

1. develop a great product/service
2. write a web site that SELLS with deadly effectiveness
3. attract targeted customers (i.e., traffic) to your site

If you succeed at all three steps, your ebusiness has to succeed. Period. There are simply no other variables.

Of course, there is a catch...

The catch is that you must succeed at all three!

Simple, right?

Yeah..., sure.

"But how do I succeed at the Big 3?" you asked...

Well, stay tune.

The C->T->P->M Process

SiteSell's founder, Dr. Ken Evoy, is the first person that I know of to introduce to Internet business wannabes the concept of C->T->P->M.

Or rather the C->T->P->M Process.

Content -> Traffic -> PREsell -> Monetize

I only began to apprehend the steps I need to take to successful build and grow my online business after my first introduction to the C->T->P->M process several years ago. It was a powerful concept for me, and enabled me to transform my ebusiness to the next level.

This process essentially shows you how the web really works, and why most website owners have got it all wrong with regards to building an online business.

C->T->P->M is consistently outlined in many of Ken's books and reports, including the SBI! site building process manual. But in SBI!, it is more of a system than a process as the SBI! Action Guide divide the C->T->P->M process into do-able steps where you can proceed at your own pace.

Just in case you would like to read about Ken's C->T->P->M process, then this brief article on C->T->P->M in a Nutshell will explain it all...

If you are at all serious about ebusiness, then you will get it.

What Site Build It! *REALLY* is

"The free prize transcends the utility of the original idea." - Seth Godin, "Free Prize Inside"

If until today, you still have not figure out what exactly is Site Build It!, then, let me attempt to explain to you what Site Build It! *REALLY* is.

No, I don't mean what Site Build It! comprised of, or what it can do (i.e., the only all-in-one site-brainstorming-building-hosting-and-marketing step-by-step system of software tools that delivers thriving, profitable businesses).

I know you can read all about the technical aspect and the fundamental potentials at Site Build It! webpage.

But what does...

The Very ESSENCE, the CORE of What SBI! MEANS

What does Site Build It! means to people, the users - the SBIers.

This visual metaphor captures the special free prize inside every e-box of SBI!... sense of freedom, self-reliance, joy of living, passion... all the things that REALLY matter.

This is what Site Build It! is ALL about.

Why Most Sites Fail?

SiteSell Tip: Most web sites fail because most sites are developed with either the wrong mindset..., or no mindset at all.

Web selling is all about one-to-one selling - you and the customer together discussing about her/his needs and wants.

Web selling is also about selling one customer at a time.

The two important web selling features to consider are:

• The Big Positive - the customer sought you out.
• The Huge Negative - there are millions other people who sought her out including yourself, a 'virtual vendor' selling the same stuff as the others. The customer can click you away in a second without even feeling bad about it.

Empty whatever web selling concept you have learned or know in your brain and replaced it with the above.

Do not go any further with your ebusiness ambition until you can visualize you and your customer together, with the big positive and that huge negative firmly in mind.

Introduction to the SiteSell Blog

Hi there and welcome to the SiteSell eBusiness Philosophy blog.

First and foremost, please note that SiteSell is a trademark of SiteSell Inc., and it is not in any way associated with sitesell.blogspot.com and its affiliated sites other than that the author (well, that's me, Rich) is a current customer of SiteSell Inc.

The main objective of this blog is to primarily provide surfers with SiteSell's ebusiness philosophy, as well as providing some insights and tips into building a web site that can really sell, especially for home-based and small-small businesses.

In a nutshell, this blog is an attempt to look into the ideologies of SiteSell (which encompasses SiteBuild It! - the only all-in-one site-brainstorming-building-hosting-and-marketing step-by-step system of software tools that delivers thriving, profitable businesses) in building a web business the SiteSell way!

There are many netrepreneurs wannabe out there today. But there are also tons of hypes and self-proclaimed gurus providing fallible business model.

The Internet is getting to a stage where we don't know who we can trust anymore with all the "success stories" claims coupled with hard selling.

SiteSell is the probably one of the few sites out there today that can claim to have successfully educate, innovate and empower many "small guys and gals" to use the Internet as a leverage to compete with the big boys to capture a piece of the lucrative ecommerce pie.

Not only that, SiteSell provides guides, manuals and the effective tools of leverage to enable the very small businesses, home-based businesses, and mom and pop businesses to build a profitable online business for nearly a decade now.

If you are interested to start a web business and don't really know how, or if you are getting no way with your current online business endeavour, then this blog is for you.

Let the journey begin...

Rich Adz
http://www.richadz.com/