Saturday, March 18, 2006

Why Most Sites Fail?

SiteSell Tip: Most web sites fail because most sites are developed with either the wrong mindset..., or no mindset at all.


Web selling is all about one-to-one selling - you and the customer together discussing about her/his needs and wants.

Web selling is also about selling one customer at a time.

The two important web selling features to consider are:
  • The Big Positive - the customer sought you out.
  • The Huge Negative - there are millions other people who sought her out including yourself, a 'virtual vendor' selling the same stuff as the others. The customer can click you away in a second without even feeling bad about it.
Empty whatever web selling concept you have learned or know in your brain and replaced it with the above.

Do not go any further with your ebusiness ambition until you can visualize you and your customer together, with the big positive and that huge negative firmly in mind.

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