Thursday, March 30, 2006

Third and Finally..., Attract Targeted Customers

Once you developed a great product/service, and a killer web site that sells, it is time to "nail" the 3rd Step of the Big 3.

Bring targeted and motivated traffic to your Sales Machine...

Why targeted traffic?

Because there is no point to bring in 1 million visitors to your site per day if no one's buying, right?

I shouldn't think I need to dwelve too much on this subject as there are tons of Internet marketing books and info written on this subject. In fact, anything to do with building and/or expanding an online business seems to focus on this 3rd level of the Big 3.

Find the right book, put what you'd read into practice, and you can easily master this final step of the Big 3.

One of the best books ever written on building targeted traffic is undobtedly Ken Evoy's groundbreaking ebook called Make Your Site Sell! (MYSS!).

MYSS! will show you how to attract targeted customers through effective traffic-building strategies. More importantly, it will tell you the right strategies.

Side Note: MYSS! will show you more than building traffic. It will teach you how to master the Big 3.

Personally, based on my experience, Search Engine marketing and optimization is the no. 1 strategy to pull in targeted traffic over the past decade. Oh yes, there are many strategies for you to choose, but Search Engine marketing has proven to be time-tested and getting more effective over the years, at least for me, someone who wears a White Hat..., I hope (click here for an article on the 3 hats of SEO).

Both my non-SBI! site and SBI! site gets the majority of traffic from free Search engines (or sometimes referred to as Organic Search Engines).

And from the school of hard knocks, I'd tried so many other strategies over the years, and I can personally tell you that most of them either don't work well or at all, or they are outdated.

In closing, you only have to succeed at three points in order to succeed in your online business endeavour.

From a great product/service, to a site that SELLS, to bringing targeted traffic into your site, you will be in complete control of your ebusiness destiny.

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