How to "Nail" the Big 3

To succeed on the web, Ken Evoy preaches the need to succeed at all the Big 3 steps.

The principal behind "nailing" the Big 3 is as follows:

1. Develop or create a product/service that exceeds your customer's needs and wants - meaning a product/service that OVERdelivers.


2. Write a web site that tells your customer what s/he wants to know - meaning write your site for your customer, not for you.


3. Attract only those surfers that want or need your product/service - meaning focus on getting targeted visitors only.

You may notice that the above 3 "nails" are focusing on a customer-care attitude.

This is because understanding our customer coupled with follow-up customer support and communication is the cornerstone of building and developing a long-term ebusiness that is sustainable and profitable.

In the coming posts, I'll attempt to illustrate specifically on nailing each of the Big 3 by taking my SBI! (i.e., borneo-tropical-vacation.com)and non-SBI! (i.e., e-borneo.com) web sites as examples.