SEO Tip 2 - Description Tag

The META Description Tag can also be regarded as an important element in Search Engine Optimization. In HTML, it looks something like the following:

<.META NAME="Description" CONTENT="your description here".>

Although some SEO gurus may opined that the Description Tag does not carry that much weight nowadays as far as SEO is concerned, no one can verify this 100% in any case..., unless they work for Google or Yahoo!

Regardless, it must be noted that most Search Engines will still carry this description in their Search Results. A terrible description or one that makes no sense has the potential to put searchers off (i.e., they won't click on to your site).

Some of the useful SiteSell "rules" for the META Description are as follows:

• Use Specific Keyword at least once, twice if it's natural, but not more than twice
• Keep the Description under 200 characters (best if under 150)
• Do not repeat your TITLE in the Description
• Do not put more than one space/hypen/etc. between sentences (i.e., save a character in the valuable "word real estate")
• Never put quotes in your Description (i.e., mess up the SEs listing)