It's the words that sell, not the picture

Many netrepreneurs are still obsessed with graphics, audios, videos, and other gizmos, instead of crafting effective content.

They want their web site to look cool and "professional".

Today, with videos (i.e., window media player, mpeg, etc.) starting to make a lot of waves on web sites, many webmasters are getting even more puzzled.

I was too..., when a lot of "gurus" started to recommend adding videos on web pages and/or advocate the fact that videos are the next big thing in Internet marketing.

Until I came across a little experiment as recommended by Ken Evoy to do a "reality check" on whether graphics/videos/etc. will be more effective than "words" in site selling as follows:

STEP 1 -- Go to any sales-oriented web site.

STEP 2 -- Imagine the site without any graphics or videos. Could it sell?

STEP 3 -- Imagine the site without any words. Could it sell?

Yes..., words SELL! I mean..., the RIGHT words.

Even the right graphics or videos can't sell as well as words.

Maybe in the year 2020, videos will rule the Internet. But not in the immediate term.

Until then, I'll stick to words for the main content of my web site.