Thursday, June 01, 2006

SEO Tip 6: Text Link

As the Search Engines get smarter, Search Engine Optimization should also take into account the "in-context" text link within your web page. It may not be a "must" strategy, but it will help to score a few more points with the spiders/robots. Every little help is needed to boost your Search Engine Results Placement (SERP).

The following are some recommendations from SiteSell:

  • Include a keyword in a link (note: apparently, adding your keyword near your other links also helps a bit)
  • Include your Specific Keyword in a text link once or twice, but not more
  • Use "in-context" text links to direct your visitors from your Tier 1 page to your Tier 2 pages
  • Use "in-context" text links to lead your visitors from your Tier 2 pages to your Tier 3 pages
  • Use "in-context" text links to refer/recommend your visitors from your Tier 3 pages to your affiliate pages.
Note: For those who may not know about the various Tiers in building a web site and the need to create Keyword-Focused Content Pages (KFCP), please refer to a previous posting "Think Pyramid" for more information.

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