Make Every Visitors Contribute to your Bottom Line

What's your web site's "bottom line"?

The "bottom line" is something that you want visitors to your web site to do..., and buying something from you is simply a bottom line of the lowest priority, especially at the start of your web business - it's still too early.

Some of the other initial "bottom lines" that you may have to focus on first are as follows:

• Let them subscribe to your newsletter via a form.
• Let them submit a lead via a form (i.e., inquiry form).
• Let them click on a Google ad.
• Let them cick on a contextual affiliate link that recommends the product of a related merchant (weave affiliate links naturally into your content but do not "pitch").