Why Knowledge is so important
To build a successful web business, knowledge is extremely important as it is important to be able to OVERdeliver solid content (i.e., "PREselling").
This comes easiest when we have first-hand knowledge about the subject matter. And of course, you can supplement with research..., and lots of it.
Google your keywords or buy a book, but still, nothing beats "the voice of true experience".
Keep keywords that you KNOW.
Labels: Knowledge, site building