SiteSell eBusiness Philosophy

SiteSell's Buy-1-Get-1-Free Holiday Special

2007-12-18T12:20:00.000+08:00

Monetization Strategy 1

2007-11-28T18:19:00.000+08:00

Monetize your warm, willing-to-buy visitors in various ways.

Sell hard goods, e-goods, your personal or professional services... or all three.

Or become a "pure infopreneur" and earn substantial income without selling at all, through Google Ads, affiliate fees, finder's fees and other techniques.

A blend of monetization options will help you build a thriving and diversified business.

It's SiteSell's $100 Halloween Special!

2007-10-26T18:33:00.000+08:00

Click here for more details

If you have any question about Site Build It!, please click here

Make Every Visitors Contribute to your Bottom Line

2007-09-04T18:33:00.000+08:00

What's your web site's "bottom line"?

The "bottom line" is something that you want visitors to your web site to do..., and buying something from you is simply a bottom line of the lowest priority, especially at the start of your web business - it's still too early.

Some of the other initial "bottom lines" that you may have to focus on first are as follows:

Let them subscribe to your newsletter via a form.
Let them submit a lead via a form (i.e., inquiry form).
Let them click on a Google ad.
Let them cick on a contextual affiliate link that recommends the product of a related merchant (weave affiliate links naturally into your content but do not "pitch").

Why Knowledge is so important

2007-08-28T15:46:00.000+08:00

To build a successful web business, knowledge is extremely important as it is important to be able to OVERdeliver solid content (i.e., "PREselling").

This comes easiest when we have first-hand knowledge about the subject matter. And of course, you can supplement with research..., and lots of it.

Google your keywords or buy a book, but still, nothing beats "the voice of true experience".

Keep keywords that you KNOW.

SiteSell's The Back To Work $100 Special

2007-08-23T17:38:00.000+08:00

Want to learn how to pull a turtle out of a hat?

2007-07-09T17:33:00.000+08:00

"Do you want to know my secret for building a successful Web site?

It's something called C-T-P-M and it works like magic.

Click Here for more info...

I Love SBI!

2007-06-30T18:39:00.000+08:00

Site Build It! changes lives like no other software.

So it makes a deep emotional connection with its owners, like no other product (except maybe iPod! ;-) ).

It's incredibly obvious when you sneak a peek at just a few videos at...

I Love SBI!

Do you do Offline Marketing?

2007-05-03T16:36:00.000+08:00

Most online based businesses don't do offline advertising. They focus almost entirely on online marketing since their business is online.

So they thought...,

SiteSell's marketing philosophy is to combine both offline and online advertising together in your marketing campaign.

Read Further: 10 Offline Marketing Ideas for your Online Business

When You Make Your First Sale - 3 Proven Tips For Extra Sales

2007-04-27T11:00:00.001+08:00

When you make your first sale...,

Follow-up with the customer - you could follow-up with a "thank you" email and include an advertisement for other products you are selling. You could follow-up every few months and/or include your customer to your newsletter, if you have one.
Upsell to your customers - include a few extra related products you have for sale at your online order page. Your customers could just add it to their original order.
After-sales marketing - when you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract your customer to buy more products from you.

The No. 1 Mistaken Mindset

2007-03-27T18:09:00.000+08:00

Almost every small business people have the No. 1 Mistaken Mindset!

That is, when they are starting their online business, they always start at the Monetization stage - where they will make the money.

For example, even before writing the first word for their sites, they already decided on doing Google Adsense.

Actually, it's still too early to have decided upon "the" way to monetize.

The M (i.e., Monetize) Comes Last, Yes...
But Think About It Now

First, please realize that you most likely will not choose only one monetization model. As in Business 101, a diversified portfolio of M's will build you a stronger, more profitable and stable business.

Even if you think you know exactly how you will monetize (and that might change as you proceed), you should not lock yourself into ONE monetization model. Why leave money on the table?

That is why SiteSell subscribes to the C->T->P->M Process of converting in many more ways C -> T -> P into -> M. This process literally describes the power of the Web for building a successful business online.

A diversified business is a bigger, more stable growing business.

The C->T->P->M Process

Add a 'd' to 'complete'..., and your website will be 'dead'

2007-02-09T13:19:00.000+08:00

I'd just added a post at my RichAdz blog, which is one of the philosohies of SiteSell.

You'll always need to continue building your website, even though you think it might be almost completed.

Rome was not built in a day but building Rome does not stop during Ceasar's time, and continued to be built even today. That is why it is one of the best cities in the world.

The same applies to any business website, cause the truth is...,

A Website is Never Complete
(read more of my posting by visiting the link above to find out why I believe a site is as good dead if the building stops)

Building a long term relationship

2007-01-25T12:46:00.000+08:00

Selling successfully on the Net is NOT about arm twisting and coersion.

Today, most netrepreneurs just want to make fast and lazy money - automation of everything. Most do not even want to know who their customers are. Most simply do not want to deal with their potential customers. Most also do not succeed big time.

Selling successfully on the Net is about Building Relationships.

In fact, it's about building Long Term relationships, wich is one of SiteSell's mantra.

It's about letting your site visitors and customers know you really care about them (besides letting them know that you are a real person).

It's about delivering on your promises.

It's about delivering outstanding service.

And, it's about giving AND taking.

Just let your site visitors/customers know you're there for them -- long term!

They'll be much more likely to do business with you..., again and again.

All you need is a little bit of BAM to succeed in 2007

2007-01-23T11:36:00.000+08:00

Another year had gone by. And 2007 is already entering the end of the first month.

Are you still in two minds about starting an Internet business?

Feeling overwhelmed, or feeling intimated by so much information out there about how to start a business, or which tool/strategy to use?

Don't be.

All you have to do is add BAM (Brain and Motivation).

Determine now to WIN. That attitude is the common thread of all successful people. They simply decide to win, no matter what -- then they merely keep doing it until they are hugely successful.

For a start, give Site Build It! a try in 2007 (money back guarantee anyway - so you relly have nothing to lose).

You simply have to add BAM and SBI! provides the rest.

Below link has some superb success examples, at least one of which is similar to the type of business you are planning (e.g., infopreneur, service seller, rental agent, affiliate programs, loal business, etc.):

Success Stories

Buy 1 Get 1 Free SBI! Christmas Special Is On Again...

2006-12-13T19:06:00.000+08:00

For those who are sitting on the fence or wants a 2nd SBI! free...,

Now is the best time to grab this special offer (promotion ends December 25th 2006) and start your ebusiness anew in 2007.

I sincerely hope you can take advantage of this...

Order Site Build It! Today!

A Google Adsense tip that makes sense

2006-12-11T18:35:00.000+08:00

One of the strategies for making lots of money with Google AdSense is so obvious that it rarely gets mentioned - build lots of Web pages.

I'm sure that's pretty obvious, right?

Because:

The more Web pages you have...,

The more opportunity you'll have to show Google ads...,

And the more clicks you'll get.

Click here for the full details on monetizing through Google Adsense

What SBI! Owners said about SBI! - In Videos

2006-11-29T18:11:00.000+08:00

One of the philosophies of SiteSell is that people (i.e., SBI! owners) simply love their work as small Internet business owners.

Simply put, they are truly passionated about Site Build It! and what it can deliver for them.

If you are not too sure what SBI! can do for you, do check out what SBI! owners say about Site Build It!, what it meant for them, and why they simply love it.

All captured on videos.

Go to: I-Love-SBI!

Still not sure if SBI! is for you? Watch this...

2006-11-24T18:26:00.000+08:00

Try watching the complete Site Build It! process in video!

The video clearly demonstrates that ANYONE, regardless of their Internet experience, can build a profitable Web business with the help of SBI!.

This may be the video that "makes" it for you in 2007.

SBI! Video Tour

The Philosophy for the foundation of SiteSell

2006-10-04T15:23:00.000+08:00

Recently, SiteSell decided to release its excellent ebook, Make Your Site Sell! (MYSS!), that have "swept the Net" since 1999 and turned many ebusiness wannabes into successful netrepreneurs.

Why was MYSS! so successful to the extent that it was instantly coined "The BIBLE of selling on the Net?"

Because it OVERdelivered at a remarkably low price.

The twin philosophy - UNDERprice and OVERdeliver - is undoubtedly the foundation of SiteSell.com.

Today, SiteSell has grown into a company that OVERdelivers BUSINESS success through its flagship product, Site Build It!

(Note: Find out How to execute MYSS!)

No hype. No overpromises. Just success.

The Long Tail - the future business model

2006-09-11T17:13:00.000+08:00

Forget about squeezing millions from a few megahits at the top of the charts.

The future of (small and big) businesses is in the millions of niche markets at the shallow end of the bitstream.

This is what The Long Tail business model is indirectly buzzing about. It was first made famous in October 2004 by Chris Anderson of the esteemed Wired magazine.

The buzz had also got Ken Evoy excited as The Long Tail is essentially in line with the SiteSell eBusiness Philosophy.

Why is the latest business/marketing approach important for small business in particular?

Because if you understand the future of small business, how you fit in, and how to capitalize upon it, then chances are, you are most likely to make it big in your business.

Please visit the link below first for a brief background on this before going to the main site:

The Future of Small Business

Short Tip: Copy Writing

2006-09-05T15:01:00.000+08:00

Don't write your strongest point or benefit only once.

You should repeat it at least three (3) times because some people may miss it.

Also when you repeat something it gets stored in your prospects' brain easier.

This may persuade them to buy later on down the road because they will remember it when they really need or want your product.

Short Tip: Web site design

2006-08-30T16:09:00.000+08:00

Don't load your web site with a lot of high tech clutter.

Your visitors may miss your whole sales message.

Haven't you ever visited a web site which had graphic ads, text scrolling and flashing words all crammed together?

If you have, it was likely you found it confusing and hard on the eyes and you just said forget it.

The Essentials of a Shopping Web SIte

2006-08-28T18:20:00.000+08:00

The basic essentials of any web site are as follows:

Simplicity - easy navigation

No gizmos - just highly usable sites

Great service and information

Clearly posted privacy and security policies

Provide an opportunity for long term relationships

Accessibility to a variety of items on a regular basis at one particular place (especially for a shopping site)

To sum it all up, surfers just want web sites that will make their lives easier.

And...,

They want customer-focused service...

...with a smile!

Now, I don't think this is an unreasonable request, for any type of sites as a matter of fact.

Link Popularity Strategy

2006-07-21T16:52:00.000+08:00

SiteSell always preach about the quality of links rather than the quantity of links. Ken Evoy talked about the value of exchanging link with sites that not only have quality content, but also a similar theme to your web site.

For example, if your site is an Internet Marketing site, one link from a similar themed site may be equivalent to say, 100 health sites. In fact, excessive linking to sites with different theme may hurt your link popularity with the SEs.

A strong linking program is becoming more important...

1) A solid link popularity score improves your search results/rankings at engines like Google.

2) It is also the only way to get into engines like Ask, which do not accept direct submissions. Their spiders must find you, and they do that by following in-bound links.

Value Exchange (VE) - the link exchange tool in SBI! - greatly accelerates link recruitment, maintenance and monitoring of your Value Exchange program, all while staying REAL. Here are a few other features of the FULL version of VE that Site Build It! owners use...

1) finds all other pages that link to you by scouring your site's log files

2) finds all other pages that link to you by querying the Search Engines

3) monitors, tracks, and manages all pages that link to you

4) submits those links to the engines that they do not yet know about, accelerating the "discovery" of these pages by the engines.

And it does all this while the SBI! owner SLEEPS! :-)

NOTE: The most amazing part? Value Exchange is only one of more than 20 major modules contained in SBI!, the ONLY all-in-one Web hosting system of tools that makes it easy for you to build a professional, popular, and profitable Web BUSINESS. For a list of the major modules... please visit the Site Build It! page.

The Philosophy of Adsense

2006-07-11T18:43:00.000+08:00

Given its monetary potential, many netrepreneurs are now focusing on Google Adsense as a source of revenue - most made it the only source of revenue.

That is why you can see the mushrooming of more and more Made For Adsense (MFA) sites, as well as more (purportedly) Adsense gurus on the Net.

About 99% of these sites however, missed the point on the philosophy of adding Adsense ads on their sites.

If you are thinking of utilizing Adsense (or is already using it), do take some time to visit and read thoroughly the Philosophy of Adsense - using SBI! to complement your Adsense success.

No, I'm not talking about making $500 a day from Adsense like Joel Comm, but more on a detailed introduction to Adsense and how to use it effectively (and in the right manner) as another source of income (or even the main one, especially at the start) for your online business.

Check out the Philosophy of Adsense now.

What building a business is like...

2006-06-18T18:10:00.000+08:00

I just added a short article at my SBI! Blog called "Building a business is just like parenting".

I must add that a lot of netrepreneur wannabes just think of the "money" first and foremost and not the sweat and tears that should come at the initial stage of starting/building a business.

Although there are "get rich quick" tactics that will enable you to see the money first without much sweat and tears, these type of businesses, I don't even classify them as business as they normally don't last long, and will get give you a bad name.

The no. 1 philosophy of SiteSell in my opinion is..., the Tortoise Way, and that should be the only way you should look at building/starting a business.

Anything less than the Tortoise Way is basically the Con Artist Way of GRQ even if you did not intend it to be at the start.

Most successful business started slowly, with a lot of sweat and tears, and then, prosper in the medium to long run with patience and perseverance - very much like parenting.

SEO Tip 6: Text Link

2006-06-01T16:43:00.000+08:00

As the Search Engines get smarter, Search Engine Optimization should also take into account the "in-context" text link within your web page. It may not be a "must" strategy, but it will help to score a few more points with the spiders/robots. Every little help is needed to boost your Search Engine Results Placement (SERP).

The following are some recommendations from SiteSell:

Include a keyword in a link (note: apparently, adding your keyword near your other links also helps a bit)
Include your Specific Keyword in a text link once or twice, but not more
Use "in-context" text links to direct your visitors from your Tier 1 page to your Tier 2 pages
Use "in-context" text links to lead your visitors from your Tier 2 pages to your Tier 3 pages
Use "in-context" text links to refer/recommend your visitors from your Tier 3 pages to your affiliate pages.

Note: For those who may not know about the various Tiers in building a web site and the need to create Keyword-Focused Content Pages (KFCP), please refer to a previous posting "Think Pyramid" for more information.

SEO Tip 5: Body Copy

2006-05-26T17:43:00.000+08:00

In the early days, the META Tags are the most crucial factors to optimize in order to get good rankings at the Search Engines. Today, together with the Title Tag, the Body Copy or content of your web page is one of the most important (if not the most) ingredients for Search Engine Optimization success.

Some of the recommended SiteSell tips for the Body Copy are as follows:

Write your Body Copy for both humans and robots
Scatter your Specific Keyword, General Keywords (i.e., a variation of but related to your Sepcific Keyword) and common synonyms througout the page
Your Specific Keyword must be in the first 150 characters of your copy
Weave the Specific Keyword throughout the page at least two times but not more than three times
Also refer to the Heading Tag tips before the start of your Body Copy

SEO Tip 4: Heading Tags

2006-05-25T19:06:00.000+08:00

Another important strategy for Search Engine Optimization lies in the content section of your web page. Most top Search Engines have taken into consideration the page's "Heading Tags for Headline" in recent times as an important factor for good Search Engine Result Placement (SERP).

The following are some useful SiteSell tips/strategies for the Heading Tags:

Always start a page with a "H1" headline (i.e., <.H1>your headline<./H1> )
Some SEs (e.g., most notably, MSN)doesn't use your description tag but use the 1st 150-200 characters that appear on your web page
Heading must contain your Specific Keyword
Recommended under 80 characters (best under 40)
Use the first part of your Description Tag for the Headline
Use the second part of your Description Tag for the for the first paragraph of your Body Copy that will follow the Headline

SEO Tip 3 - Keywords Tag

2006-05-23T18:06:00.000+08:00

The META Keywords Tag appears like the following in HTML:

<.META NAME="Keywords" CONTENT="your keywords here".>

The Keywords Tag is regarded as not much use nowadays in Search Engine Optimization. Many SEO experts believed the fact that the SEs do not take into account at all the content in the Keywords Tag as the Title and Description Tags are the two key elements for the SEs to rank a web site higher.

However, the Keywords Tag still plays an important role as far as second tier Directories and SEs are concerned. It is still better to have the Tag than not having it at all.

The following are several SiteSell "rules" for the Keywords Tag:

Always enter the Specific Keyword first
Separate each keyword with a comma followed by a space
Enter 1 to 5 Keywords only

SEO Tip 2 - Description Tag

2006-05-22T17:32:00.000+08:00

The META Description Tag can also be regarded as an important element in Search Engine Optimization. In HTML, it looks something like the following:

<.META NAME="Description" CONTENT="your description here".>

Although some SEO gurus may opined that the Description Tag does not carry that much weight nowadays as far as SEO is concerned, no one can verify this 100% in any case..., unless they work for Google or Yahoo!

Regardless, it must be noted that most Search Engines will still carry this description in their Search Results. A terrible description or one that makes no sense has the potential to put searchers off (i.e., they won't click on to your site).

Some of the useful SiteSell "rules" for the META Description are as follows:

Use Specific Keyword at least once, twice if it's natural, but not more than twice
Keep the Description under 200 characters (best if under 150)
Do not repeat your TITLE in the Description
Do not put more than one space/hypen/etc. between sentences (i.e., save a character in the valuable "word real estate")
Never put quotes in your Description (i.e., mess up the SEs listing)

SEO Tip 1 - Title Tag

2006-05-21T15:08:00.000+08:00

For Search Engine Optimization, one of the most important META Tags in your web page is the Title Tag or in HTML. Some of the basic SiteSell "rules" as far as the Title Tag is concerned are as follows:

Must make sense to real people (i.e., those who search the Search Engines)
Must please the Search Engines (i.e., at least the Top 3 of Google, Yahoo! and MSN)
Must be under 80 characters (best if under 64)
Should include the Specific Keyword (i.e., the main keyword your page is optimized for) at least once but not more than twice
Best if the Specific Keyword appears once near the beginning of the Title (2nd or 3rd word is ideal) but not more than the 5th word

Say, I'm targeting the Specific Keyword "ebusiness", then, an ideal title tag is:

<.TITLE>SiteSell eBusiness Philosophy for eBusiness success<./TITLE>

Most Wanted Response - the single most important part of your site

2006-05-05T17:25:00.000+08:00

"A web site without an Most Wanted Response (MWR) is like an amusement park without rides... what's the point?" - Ken Evoy

Many netrepreneurs started their online business the wrong way. They write, design and build their web site first before setting (or even knowing) what's their Most Wanted Response (MWR).

MWR is the single most important part of your entire web site. If you didn't set one, there is almost no chance for your web business to succeed. In fact, your web site exists to get the MWR.

What is an MWR?

Simply put, MWR is what you most want your visitor to do, or your most desired "visitor-must-do" action. What does your site exist for?

For example, the no. 1 MWR for my non-SBI! site is for visitors to make a travel inquiry/request (i.e., our main service is as a trip advisor or vacation planner). The more inquiries I have, the more sales I will make.

But I know travel is not an easy thing to sell directly off the web. There is so much planning involved - for both the traveler and the planner. So, I have several other MWRs as complements to my no. 1 MWR such as:

subscribe to my free newsletter
download a free travel e-brochure

As such, before you write your first word, before you worry about your site design, graphics, etc...

It is most important for you to SET your Most Wanted Response (MWR).

The reason?

Setting the MWR will make you totally focus to design an effective web site - a site that sells!

Once you have set your MWR for your product/service, it will be easier for you to design the entire part of your web site towards getting your MWR.

Every content you write, every web page you add from the opening to the closer page, every graphic you include, every form you design, every breath you take (?), will be chosen to steadily increase your odds of getting the MWR.

If you make "getting the MWR" your overriding goal, your web business will have greater chances to succeed.

If you don't, your web business is doom to fail.

It's the words that sell, not the picture

2006-05-03T18:39:00.000+08:00

Many netrepreneurs are still obsessed with graphics, audios, videos, and other gizmos, instead of crafting effective content.

They want their web site to look cool and "professional".

Today, with videos (i.e., window media player, mpeg, etc.) starting to make a lot of waves on web sites, many webmasters are getting even more puzzled.

I was too..., when a lot of "gurus" started to recommend adding videos on web pages and/or advocate the fact that videos are the next big thing in Internet marketing.

Until I came across a little experiment as recommended by Ken Evoy to do a "reality check" on whether graphics/videos/etc. will be more effective than "words" in site selling as follows:

STEP 1 -- Go to any sales-oriented web site.

STEP 2 -- Imagine the site without any graphics or videos. Could it sell?

STEP 3 -- Imagine the site without any words. Could it sell?

Yes..., words SELL! I mean..., the RIGHT words.

Even the right graphics or videos can't sell as well as words.

Maybe in the year 2020, videos will rule the Internet. But not in the immediate term.

Until then, I'll stick to words for the main content of my web site.

Waiting for SiteSell's approval

2006-04-13T11:07:00.000+08:00

I've not been blogging for the past week or so because I'm waiting for a reply from SiteSell Inc. with regards to this blog.

As a courtesy, I wrote to them last Friday seeking approval/clarification on the use of "SiteSell" as the name of this domain (or rather "canonical" name of blogspot), and that does not infringe upon any copyright/trademark of SiteSell.

I was informed by one of their Support Team that she had passed my message to their legal department. And she added that one of their associates will be in touch with me within the following 48-72 hours (well, it's more than that now..., and I'm feeling just a bit apprehensive).

Anyway, better be safe than sorry. Even if it meant discontinuing this blog.

But, it is an ethical part of the business which I subscribe to.

Hence, I'll be back later.

Anyway, the long Easter weekend will keep me busy for the next few days I suppose..., busy with the kids and their Easter bunnies?

How to join the 1% who SELLS!

2006-04-01T19:18:00.000+08:00

I am sure most of us are quite with familiar with the statistics which disclosed that 9 out of 10 small businesses failed in the first 5 years of operation. And the one that made it, 9 out of 10 of them failed in the next 10 years. As such, 99% of small businesses closed down in the first 10 years of operation.

A similar statistics seem to hold true for Internet-based businesses (after all, a business is a business whether it is physical or "virtual"). But another similarly striking statistics revealed that 99% of all web business do not sell? More specifically, they do not sell enough to make a profit.

Why do you think they failed?

First of all, they started with the wrong mindset.

Secondly, they can't grasp the C->T->P->M Process, or in most cases, they don't want to understand as they wanted only the short-cut way (i.e., G->R->Q). They just want to get rich quick.

And thirdly, they could not master or nail the Big 3.

With the right mindset and subscribing to the right process of building an ebusiness, you are closer to joining the 1% who SELLS!

Master the Big 3 of great product/service, Site-Selling, and Traffic-Building, and there is just no way you can fail.

Third and Finally..., Attract Targeted Customers

2006-03-30T16:31:00.000+08:00

Once you developed a great product/service, and a killer web site that sells, it is time to "nail" the 3rd Step of the Big 3.

Bring targeted and motivated traffic to your Sales Machine...

Why targeted traffic?

Because there is no point to bring in 1 million visitors to your site per day if no one's buying, right?

I shouldn't think I need to dwelve too much on this subject as there are tons of Internet marketing books and info written on this subject. In fact, anything to do with building and/or expanding an online business seems to focus on this 3rd level of the Big 3.

Find the right book, put what you'd read into practice, and you can easily master this final step of the Big 3.

One of the best books ever written on building targeted traffic is undobtedly Ken Evoy's groundbreaking ebook called Make Your Site Sell! (MYSS!).

MYSS! will show you how to attract targeted customers through effective traffic-building strategies. More importantly, it will tell you the right strategies.

Side Note: MYSS! will show you more than building traffic. It will teach you how to master the Big 3.

Personally, based on my experience, Search Engine marketing and optimization is the no. 1 strategy to pull in targeted traffic over the past decade. Oh yes, there are many strategies for you to choose, but Search Engine marketing has proven to be time-tested and getting more effective over the years, at least for me, someone who wears a White Hat..., I hope (click here for an article on the 3 hats of SEO).

Both my non-SBI! site and SBI! site gets the majority of traffic from free Search engines (or sometimes referred to as Organic Search Engines).

And from the school of hard knocks, I'd tried so many other strategies over the years, and I can personally tell you that most of them either don't work well or at all, or they are outdated.

In closing, you only have to succeed at three points in order to succeed in your online business endeavour.

From a great product/service, to a site that SELLS, to bringing targeted traffic into your site, you will be in complete control of your ebusiness destiny.

Second, Make a Site That SELLS!

2006-03-29T14:00:00.000+08:00

With a great product/service, the next step to nail is a web site that SELLS!

No matter how good your product/service is, if your site is not up to scratch, you won't be able to sell anything.

Therefore, your web site is the "make it or break it" step.

In other words, you need a powerful, compelling and excellent sales copy (or web content) to make the sales.

Just like a sales copy, your site must OVERdeliver - tell your visitors what they want to know.

In addition to the content, you will need to build a tight, easy-to-use, and easy-to-navigate site - structured like a powerful pathway from the opening page to the closer.

Side Note: The complete guide on how to build a site that sells can be found in Ken Evoy's ground breaking ebook entitled "Make Your Site Sells! (MYSS!)". If you are serious about starting an ebusiness, you read this ebook first before you tackle the first step of the Big 3. Click here for more info on MYSS!.

From my experience, my non-SBI! site was poorly structured in the beginning. But this was because we could (and do) not want to offer our service to web surfers yet until it is further refined to my satisfaction.

As such, my non-SBI! site follows a standard local portal structure offering free bells and whistles, information, etc.

I did not really want to offer my planned service until I did my research - to find out exactly what people wanted to know about traveling to Borneo, and the problems they were having trying to book online. I also researched on the needs and shortcomings of travel companies in Borneo as well. With the information, I not only further improved my planned service, but also able to build unique web pages filled with useful content that can help solve those problems.

Finally, in 2002, when we introduce a travel service, we have to re-structure the site into more of a travel portal. But it takes much time to do this as it is not easy to literally transform the site overnight unless you want to start all over again. Until today, we are still transforming it slowly but surely.

Devoid of a perfect pathway from the main page to the closer, we have to ensure that our web content sells (i.e., I know our content sells by virtue of the fact that our sales had improved exponentially since 2002) - letting our visitors know straight away what's the site is all about, for whom, and the benefits of utilizing our service.

We might have got many thousand more visitor per day if my non-SBI! site was able to completely nail the second step of the Big 3, but I also know that we need to spend a lot of time and money to achieve this.

Money we may have, but time is our most precious commodity.

So, to help us out on this, I have to create another site, a complementing site that is equipped with a killer structure and content (i.e., my SBI! site). One that I can build very fast without the need for me to worry about HTML, SEO, Search Engine submission, scripts, etc.

And that is how and why my SBI! site came about.

You can read about my unbiased SBI! journey in my SBI! Blog.

First, Nail the PRODUCT/SERVICE!

2006-03-28T17:29:00.000+08:00

The product or service is the step that is most controllable among the Big 3.

You are wholly in control of your own product or service. You either have a great product/service or you don't. Hence, it is important to spent much time to develop a product/service that OVERdelivers.

This is critical because if you sell a bad product or a poor service, your buisness will not sustain for long.

Take my non-SBI! site as an example.

It took me almost two and a half years to think of an excellent service that is unique before my site went online in late 1999. It took me another 2 1/2 years to refine my service before I started to offer my service (i.e., custom vacation package to Borneo) on the site.

At that time, my service was one-of-a-kind for several reasons - it is the first to provide travel packages that combine the four regions of Borneo, it provide trip advisories and travel tips, on top of helping to customize the most cost-effective vacation package.

And the technology and/or script I used is of the lower end. Nothing fancy, nothing splashy. Just a simple idea, just a simple process...

But I made doubly sure that the customer service and delivery system OVERdelivers - we treat our clients like kings and queens, and go to any length possible to meet their requests, no matter how petty they may seem.

If my service was not well thought-out or up to par, I can assure you that I can forget about nailing the other Big 2. Most likely, my site would not be around today.

In sum, nail the Product/Service first before anything else. Offer a product/service that no one is offering, of interest to others on the web, and most importantly, one that ethically helps your customers.

How to "Nail" the Big 3

2006-03-27T06:39:00.000+08:00

To succeed on the web, Ken Evoy preaches the need to succeed at all the Big 3 steps.

The principal behind "nailing" the Big 3 is as follows:

Develop or create a product/service that exceeds your customer's needs and wants - meaning a product/service that OVERdelivers.

Write a web site that tells your customer what s/he wants to know - meaning write your site for your customer, not for you.

Attract only those surfers that want or need your product/service - meaning focus on getting targeted visitors only.

You may notice that the above 3 "nails" are focusing on a customer-care attitude.

This is because understanding our customer coupled with follow-up customer support and communication is the cornerstone of building and developing a long-term ebusiness that is sustainable and profitable.

In the coming posts, I'll attempt to illustrate specifically on nailing each of the Big 3 by taking my SBI! (i.e., borneo-tropical-vacation.com)and non-SBI! (i.e., e-borneo.com) web sites as examples.

SiteSell's Big 3 to succeed on the web

2006-03-24T16:16:00.000+08:00

Based on SiteSell's philosophy, you only have to succeed at three points in order to succeed in an ebusiness.

Each of these points directly under your control...

develop a great product/service
write a web site that SELLS with deadly effectiveness
attract targeted customers (i.e., traffic) to your site

If you succeed at all three steps, your ebusiness has to succeed. Period. There are simply no other variables.

Of course, there is a catch...

The catch is that you must succeed at all three!

Simple, right?

Yeah..., sure.

"But how do I succeed at the Big 3?" you asked...

Well, stay tune.

The C->T->P->M Process

2006-03-23T18:15:00.000+08:00

SiteSell's founder, Dr. Ken Evoy, is the first person that I know of to introduce to Internet business wannabes the concept of C->T->P->M.

Or rather the C->T->P->M Process.

Content -> Traffic -> PREsell -> Monetize

I only began to apprehend the steps I need to take to successful build and grow my online business after my first introduction to the C->T->P->M process several years ago. It was a powerful concept for me, and enabled me to transform my ebusiness to the next level.

This process essentially shows you how the web really works, and why most website owners have got it all wrong with regards to building an online business.

C->T->P->M is consistently outlined in many of Ken's books and reports, including the SBI! site building process manual. But in SBI!, it is more of a system than a process as the SBI! Action Guide divide the C->T->P->M process into do-able steps where you can proceed at your own pace.

Just in case you would like to read about Ken's C->T->P->M process, then this brief article on C->T->P->M in a Nutshell will explain it all...

If you are at all serious about ebusiness, then you will get it.

What Site Build It! REALLY is

2006-03-22T18:09:00.000+08:00

"The free prize transcends the utility of the original idea." - Seth Godin, "Free Prize Inside"

If until today, you still have not figure out what exactly is Site Build It!, then, let me attempt to explain to you what Site Build It! *REALLY* is.

No, I don't mean what Site Build It! comprised of, or what it can do (i.e., the only all-in-one site-brainstorming-building-hosting-and-marketing step-by-step system of software tools that delivers thriving, profitable businesses).

I know you can read all about the technical aspect and the fundamental potentials at Site Build It! webpage.

But what does...

The Very ESSENCE, the CORE of What SBI! MEANS

What does Site Build It! means to people, the users - the SBIers.

This visual metaphor captures the special free prize inside every e-box of SBI!... sense of freedom, self-reliance, joy of living, passion... all the things that REALLY matter.

This is what Site Build It! is ALL about.

Why Most Sites Fail?

2006-03-18T17:48:00.000+08:00

SiteSell Tip: Most web sites fail because most sites are developed with either the wrong mindset..., or no mindset at all.

Web selling is all about one-to-one selling - you and the customer together discussing about her/his needs and wants.

Web selling is also about selling one customer at a time.

The two important web selling features to consider are:

The Big Positive - the customer sought you out.
The Huge Negative - there are millions other people who sought her out including yourself, a 'virtual vendor' selling the same stuff as the others. The customer can click you away in a second without even feeling bad about it.

Empty whatever web selling concept you have learned or know in your brain and replaced it with the above.

Do not go any further with your ebusiness ambition until you can visualize you and your customer together, with the big positive and that huge negative firmly in mind.

Introduction to the SiteSell Blog

2006-03-11T10:20:00.000+08:00

Hi there and welcome to the SiteSell eBusiness Philosophy blog.

First and foremost, please note that SiteSell is a trademark of SiteSell Inc., and it is not in any way associated with sitesell.blogspot.com and its affiliated sites other than that the author (well, that's me, Rich) is a current customer of SiteSell Inc.

The main objective of this blog is to primarily provide surfers with SiteSell's ebusiness philosophy, as well as providing some insights and tips into building a web site that can really sell, especially for home-based and small-small businesses.

In a nutshell, this blog is an attempt to look into the ideologies of SiteSell (which encompasses SiteBuild It! - the only all-in-one site-brainstorming-building-hosting-and-marketing step-by-step system of software tools that delivers thriving, profitable businesses) in building a web business the SiteSell way!

There are many netrepreneurs wannabe out there today. But there are also tons of hypes and self-proclaimed gurus providing fallible business model.

The Internet is getting to a stage where we don't know who we can trust anymore with all the "success stories" claims coupled with hard selling.

SiteSell is the probably one of the few sites out there today that can claim to have successfully educate, innovate and empower many "small guys and gals" to use the Internet as a leverage to compete with the big boys to capture a piece of the lucrative ecommerce pie.

Not only that, SiteSell provides guides, manuals and the effective tools of leverage to enable the very small businesses, home-based businesses, and mom and pop businesses to build a profitable online business for nearly a decade now.

If you are interested to start a web business and don't really know how, or if you are getting no way with your current online business endeavour, then this blog is for you.

Let the journey begin...

Rich Adz
http://www.richadz.com/